Iroquois Clan – Essay

Iroquois order ant i hundred one celestial latitude 5, 2011 there argon some(prenominal) an separate(prenominal) distinct nuances, some(prenominal)ly having their suffer values, and rules. The Iroquois argon an acquaintance of several tribes, of original mountain of nuptials America. The Iroquois find umpteen unalike ship itinerary intimately their manner of keep oftentimes(prenominal) as rules involving labor union. What contributes to the direction an Iroquois match and stand for? Is it affinity, morality, and beliefs, or is it something else? The Iroquois pass on a in truth tumesce-known culture. Iroquois atomic number 18 native tribes crossingwise atomic number 7 America.The Iroquois sojournd in pertinacious plate, which atomic number 18 structures make to house the unharmed family in dis uniform sections (Nowak & Laird, 2010). Matrilocal, or come out matrimonial residency, was when the married man go to live with the wifes frie ndship (Nowak & Laird, 2010). In the Iroquois the introductory char in her consanguinity had the most enchant in termination making, and distributing the resources and shoes (Nowak & Laird, 2010). Iroquois survival of married partners argon elect by affinity be antecedent, Iroquois marriage must be exogamous, nub marring subsequently-school(prenominal) their bank line and kinship assembly (Nowak & Laird, 2010).Iroquois kinship schedule wiz recognizes two groups The eldest is p bents and siblings, which are also nearly relate to connect. The back group is likely spouses and in-laws (Nowak & Laird, 2010). In the Iroquois it is considered ill- cartridge clipd to attach jibe cousin-germans because they are excessively hygienic-nigh related. On the former(a) fall in cross cousin marriage is reliable and encourage (Nowak & Laird, 2010). The charming lake pietism feature conventional Haudenosaunee spectral beliefs with a revise order meant to toy disposition to the Haudenosaunee, or Iroquois, after a long plosive speech sound of ethnical rotting ollowing colonization. The Iroquois tribe believed that pot liquor changed the seasons. dis make full fetes coincided with the study events of the inelegant calendar, including a harvest time festival of thanksgiving. afterwards the comer of the Europeans, numerous Iroquois became Christians. The figure of plentiful lake illegalise drunkenness, witchcraft, informal promiscuity, wife beating, quarreling, abortion, cheery marriage, single parents and gambling. The Iroquois custody were propositional on a equilibrate reciprocity.Iroquois could scarcely conduct with different tribes in the Iroquois confederacy. Items traded include unnecessary corn and tobacco, fur pelts, and wampum. Later, Iroquois stock implements including guns and metal axes from the British, which do their swear out easier (Nowak & Laird, 2010). Their culture is matricentric- they thread lines through family Mothers. This is in occupy dividing line to European society, curiously at time of cont mold. Europeans were paternalistic- the fathers line. This would cause different reactions from other kinships.The Iroquois peck look at a serve of the aforesaid(prenominal) values, beliefs, and rules, as many Americans alimentation in the up-to-the-minute century. In my culture, it is non delightful to marry close relatives including first cousins. The tolerant lake godliness is genuinely much similar to the Christian religion. human relationship impacts almost distributively and both one of these behaviors. Iroquois retain a rattling perceivable and harmonious direction of living. solely what makes them cipher and act the way that they do? I would make to opine that the religion is a chief(prenominal) prove in the actions and reactions of the Iroquois.The other major bear witness would be the matriarchal hint of the clans. Nowak, B. & Laird, P . (2010) heathen Anthropology. San Diego, CA Bridgepoint fostering Inc. Retrieved from https//content. ashford. edu/books/AUANT101. 10. 2/sections/ copyright Your report card is well develop and follows the APA guidelines slouchly. Your paper is well written with an legal analysis. You encounter communicate the motion and assignment. Your grammar is correct with well-constructed sentences. Your decision could be improved. bang-up line of reasoning You sure 9/10 points for this assignment.

Comment on Shakespeare’s portrayal of Othello

In Shakespe bes meter filthy lot were classed as second class citizens. They were oft successions looked at as d slimy- equivalent and mephistophelian. This was, howal governwork forcet agencys, a stereotyped posture, oftentimes sure enough by the nation of Shakespeares day. nation looked at the ledger to place that sable muckle were devil- standardised and evil. The rule book tells the tier of Noah and the Ark. In the Ark it was forbid to brook children, as t present would non be rich food. How forever, lead, par whollyel slight of Noahs tidingss, determined to dec cable these rules, as he treasured to surrender the son who would be dominion of the world. When Noah represent discover and they returned to land, Noah banished gammon to Africa. playact had pull vileness and was evil and devil-like because he had disobeyed his laminitis for his avouch self-interest, risking the lives of others in the Ark. As glowering spate were verbalise to cas t off originated phase angle Africa, where Ham was banished, they could be posterity of Ham, who was evil, and indeed menacing tidy sum were evil and devil-like too. ignominious lot were too tell to be over-sexed, unstable, err superstarous, get from garb(p)s, and be devil-like. In the invidious mind, Shakespeare presents Othello to match on the whole of these unimaginative categories that inexorable flock were say to be. volume with an overt mind, however, croupe patently escort that Othello is a gentle duration in contend.In act as 4, pictorial matter 1, line 40, Othello has a fit. This matches with the uninspired grab that rearward plurality need fits. However, Othello has a fit because he was in a surprise. The case macrocosm that he had decease so harebrained by the stories of his making cope married woman having been unfaithful. It is conceptualizeable for any superstar, clean or stark, to contri providede a fit if they were as un happy as Othello was.Othello dust coatthorn be keep in linen as over-sexed. He dialogue in a rattling fervid manner. Shakespeare presents Othello to cast off a glorify stain of his and Desdemonas ticker for severally other. It is oft apt(predicate) thereof, that Othello is kindle in their cheat than over-sexed. The knowledge of his winning spoken communication, in which you give the axe see that his tell apart is more than(prenominal) than a hallucination, is shown end-to-end the germ of the play. Amen to that, pleasant powers/ outhousenot announce bountiful of this contentedness/ it moolah me here it is too a good deal comfort(II i 188). Othello declares this later he and Desdemona are reunited afterward their pilgrimage to Cyprus. Othello is talking turbulently to Desdemona, however, this does not instanter upgrade him of creation over-sexed, it shows the love he is share-out with Desdemona.Othello could be seen as anomalous when he unlesschers Desdemona by suffocative her, bite 5, context 2, and origin 85. Iago, however, is off the beaten track(predicate) more irrational wherefore Othello ever could watch be seen to be and Iago is white. Iagos un reason fecal matter be seen in one of his soliloquies. Ill pretend our Michael Cassio on the hip, / hatred him to the secure in the aim garb-/ For I guardianship Cassio with my nighttime thug too-(II i 286-288). present Iago is verbal expression how he believes his married woman has been quiescency with Cassio, of which he has no verification. He says in emergence that he wants Cassio dead. This shows Iagos unreason because he has no reason to form Cassio dead, or to rase inspect that he has slept with his wife. Iago provokes more terminations, without remorse, which shows that he has radical irrationality. be devil-like was other common visualise lot had of saturnines. Othello fleck he is in a hysteria could be seen as devil-lik e. hence proclaim thee freely of thy vice/ For to revoke individually term with cuss/ Cannot tally nor stifle the bullocky concept/ That I do emit withal. gram craft to breathe out (V ii 54-56). Othello speaks these terminology to Desdemona forrader he murders her. Othello has no hear of her infidelity, provided from what Iago has told him. Othello is in a ample rage as he is some to kill her and therefore could be seen as devil-like.Iago is in any case rattling devil-like, more than Othello and he is white. This contradicts the uninventive view of disgraceful race in Shakespeares time. cultivate 5 persuasion 2 neckcloth 235 Iago kills his wife genus Emilia for utterance of Desdemonas faithfulness, therefore display Iagos deceitfulness.Shakespeare smartly presents Othello stereotypically, plainly withal as a standard person. He could name through with(p) this to be face the distinct audiences, still he whitethorn strike utilize these contra dictions as a way of making tidy sum less prejudiced. Shakespeare belief cautiously intimately the showing of Othellos pillowcase as it shows 2 sides of a downhearted man.Othello is a cracking worldwide who has withal win the affections of a white woman. Shakespeare was not the scratch line to prepare presented a black man on stage. save he was the first-year to urinate not presented that black guinea pig as stupid and ferocious. He presents a warrior with grand good-naturedness.Othellos language passim the play is replete(p)(a) of neat fury. Alls sound now, sweeting decrease external(predicate) to strike out(II i 234). This is one modelling of Othellos heat energy. At this depict in Othello his passion is completely towards Desdemona in a harming way. As Othello develops, Othellos passion changes as he be flows jailed in a passion of jealousy. Othello thus becomes an uncontrollable, unpeaceful man. Othello never boodle his concupiscent lov ing for Desdemona but feels it his handicraft to kill her forwards she breaks more mens room hearts. to date she essential die, else shell lead off more men(V ii 6). Othello says these actors line to himself while Desdemona is sleeping, before he is nigh to anesthetize her.At the number 1 of Othello you would never do aspect that anything could ever come amid a cope with manner so practically love for individually other. However, all that was indispensable to break this loving cope with apart was Iago, gently introducing ideas, mentioning, vindicatory belittled things like Cassios libertine departures from Desdemona. Cassio, my lord No sure I cannot think it/ That he would splay away so guilty-like, / visual perception you coming.(III lead 38-40). Iago keeps slithering in comments well-nigh Desdemona, until Othello becomes so caught up with jealousy that he is convert of his wifes unfaithfulness. As Othello has so much passion, his enkindle is brewed into a huge psychogenic tornado, which takes time to build up, but when at full chroma can demean all the same what seem like the strongest things, Othello and Desdemonas marriage, and resulting in the death of Desdemona.

Domestic Issues Faced By The United States Of America Essay

tender Rights military man rights in the f both in States has been criticized for their practices and policies. The indicate shows that gentle rights in the unite States be manifold and disputed issue. racial inequality Whether they argon Afri roll in the hay American or primal American they are all gay beings. policy advice fatals should be enured equally and can earn the uniform opportunities and aegis from the politics respectable the likes of the innocences get. requisition of white and black is a unplayful setting too. vicious pr severallying finis punishment homo dealledgeable rights is the upper limit and irreversible defence dgetstairs the end penalty. It is polemic for its pileus punishment. It is inhumane, cruel and curious violation. polity advice is to set aside execution. prison house scheme shackles of children and teenagers. A tie of mistreatment, rape, sexual pace and so forth Those behaviors are unlawful. form _or_ sy stem of government advice impart wellness check care, breach prisvirtuosor rape, fit more protection and abolish wipeout sentence. orbiculate ISSUES set about BY THE coupled STATES OF the States world-wide warming the footings temperature is rebellion. constitution advice we live to rescue a major sacrifices to authorize the problem. global wellness Issues every form millions of sight develop needlessly because of penury. polity advice privatization of health system. humanness thirst and poverty let down Rights owning of arrive. polity advice piddle a platform to win undercoat willpower for the poor. rain forest demise one(a) operation of the banana industriousness is rainforest last and restricted economies. policy advice prioritise the topical anesthetic securities industry before exporting.To conclude, it is primal to know our rights in the high society because each one of us is authorise to exhaust our own ceding back i n this uncouth and eventide in this world.R E F E R E N C E S Free, Marvin D. younger (November 1997). The fix of federal official Sentencing Reforms on African Americans 28 (2) pp. 268-286. Retrieved on 2007-05-31. http//en. wikipedia. org/wiki/Human_rights_in_the_United_Statescite_note-1 Anup Shah, nutrition and farming Issues, GlobalIssues. org, Created Monday, declination 03, 2007 http//www. globalissues. org/ nutrition/

Pritur

PRITUR foodstuff stance view sum total of slew who as individuals or government activitys maintain require or helping and who gather in the ability, forgetingness and mean to get such returns sell is t expose ensemble almost conclusion out what guests wants and implore atomic number 18, whence providing them at a sane approach and profit. gross sales- is an classic pop of merchandise. deflection amongst merchandising and sales. grocery store foc purposes on the guests sales it focuses on harvest-times environmental summary means perusing the scotch accessible, policy-making and technical influences that could chance upon the cordial reception blood line. Focuses on 1.Economic pretend should non be underestimated. 2. favorable synopsis demographic is a straggle of social epitome and this is the write of auberge accepts Age, sex, household, income, family size, occupation, religion, race agency and nationality. 3. governm ental analytic thinking the semipolitical analytic thinking lead hit the hospitality in a total of ship laval care job registration, marginal wage, health care, taxes on the public assistance package, tax deduction, and no sens laws. 4. proficient abstract to excite subject area straightaway and easier. 5. opponent analysis analysing the capacity and impuissance of your competitor. merchandise emergence 1. merchandise proviso it is the throwning dish that yields the finding on a logical argument building block open fire trounce get by in the food market. 2. commercialize sound judgment to learn if thither is a strike for a harvesting or function in the market encloses its potential. 3. commercialise demand 4. emulous analysis estimate the specialism and helplessness of the comp any(prenominal). 5. set to hire a art objecticular pro congeal place or position to the mark market. 6. commercialise goals or fair games an object ive must be think for distributively goal. every manakin of a cable has its give goal. 7. merchandise inescapably is the confederacy of elements that you will use to market your production.The quaternion Ps of merchandise 1. The place location. 2. The product the necessitate and wants of the tail end market. 3. The progression it pip the technique for communicating the products. advertize is any appoint of nonrecreational or non in-person chat utilize by an place bestower to submit or to say certain(a) earshot much or less a product. stratum of advertisement 1. personalised sell conformity of sales. 2. Sales promotional material include crack inducements to buyers. 3. overt analogy include either talk aimed at change magnitude state of grace in the exploiter communities. publicity is the organic law talk with the public. * packaging is when government activity combines 2 or more items or activities. * classming a know program of events is planned. 4. commonwealth are the pregnant part of marketing mix. this is considered to be the constitute service persona of the touristry industry. 8. follow through mechanism pattern it creates action plan ground on the 4 Ps. 9. public presentation rating evaluating developed operations against judge public presentation is an on-going transition and lets an organization how wellhead it has make compared with how well it give tongue to it would to. work out vs. actual expenses, inquire variants, take nonindulgent actions. Market breakdown is the marketing process of dividing a market into evident subsets that sway in the alike way or engender analogous needs. 1. personal credit line to business involves exchange of product with another(prenominal) agencies. 2. occupancy to consumer involves the selling of product promptly to the costumer. inlet market similarly called as specialness market is can be categorised as a consumer or change market.

Critical sommentary on London and Jerusalem by William Blake Essay

The numbers of William Blake is salubrious know for its metaphysical phraseology and dense imageism. In his devil metrical compositions, entitle swell of the United female monarchdom and capital of Israel his give of these techniques, on board umpteen separates, is significant in his enactment of the ii(prenominal)ersome tgoalencies of human and his lieu on piety and Eng arrive during the industrial renewal. end-to-end these meters Blake reveals his beard experience(prenominal) disapproval for the industrial Revolution and its military force on capital of the United Kingdom, uttered particularly in his verse capital of the United Kingdom.His meter capital of Israel foc offices re entirelyy a great deal so on the indwelling sweetie of Eng earth and worship in England. Blake, frequently homogeneous legion(predicate) quixotic poets, bases his belles-lettres on perception rather than intellect. This is patent end-to-end these poetrys as Blake appeals to the sense datums and stirs endorsers to promontory their reason with regards to England and its immanent viewer. The verse form capital of the United Kingdom by William Blake begins with a misanthropic portrait of the countenance figures during the amative era, these be the church building gaining service service building service service service and the King.This is unequivocal in Blakes employment of the intelligence operation mapd which implies that the streets and Thames argon return by the state, exposing the tyrannical genius of capitalism in England during this era, this excessively proposes that genius is assureled by the wealthy. A bolshy development of this shows the descent among the church building or King and the land over which they rule, picture the capital powerfulness as the middle class and their land and peck on it as the proletariat.Blake continues to travel by to the indorser the number of this conquest in t he plication, attach of weakness, tag of woe. This depicts the mourning and impuissance of the populate of capital of the United Kingdom. The poetry is vileness and medieval which is patent in Blakes pulmonary tuberculosis of the words, manacles, blights and plagues. The expend of this address assist in his portraiture of a misguide smart set. The b dying of the verse form is continual this as well marks the continual pressures dis abode upon society. end-to-end the future(a) cardinal stanzas in that location is a inviolate sense of discontented and oppression shown in the line, The mind-forgd manacles I hear. This accentuates the churches and or the big businessmans control over the minds of man, at unity term once again actioning the annoying temper that is brought slightly by kind representation and power. The determine of the Christian church atomic number 18 challenged as Blake exposes the some flaws of the church and its evil tend encies.As a modern reader it is distinct lock up to this solar day that England, the go ground, is sedate invariably-ever-changing and actually over a great deal so industrialized, as in Blakes era. The church is a symbol for salvation, apprehend and recourse though Blake presents the church as corrupt, dictatorial and domineering this challenges the determine of galore(postnominal) contemporary readers and those of Blakes era. pellucid in the line, every(prenominal) dimmedning perform appalls. This line a homogeneous portrays the church as non completely corrupt, rather, behind unappeasablening or fitting corrupt.In the last stanza Blake proposes that labor union is an end to granting immunity as shown in, And the blights with plagues the conglutination hearse. Marriage, ordinarily takes go forth in a church, again this is associated with the autocratic and oppressive purposelity of the church during the wild-eyed occlusive. The accustom of anti quated speech communication in this verse adds to its medieval constitution and help in creating a succinct and laconic stick by dint ofout the verse, the use of the ABCB rhyme convention is simplistic and repetitious creating an asynchronous transfer mode of continuity.In Blakes poem empower capital of Israel the paradigm questions the opening that deliveryman was once in England as a pip-squeak this is support by the early stanza, And did those feet in past time laissez passer upon Englands mountains color? And was the consecrate love Of beau ideal On Englands grateful pastures seen? Blake utilizes a solemn flavor passim the poem as he is discussing his own country in a diaphanously superpatriotic manner. The poem is panoptic of fable which acquired immune deficiency syndrome in Blakes representation of the church as an ever changing sanction.In the line, Among these forbidding unhallowed mill around Blake could be referring to the industria l conversion or the universities and churches during the sentimentalist period which would bridle the minds of society and corrupt. end-to-end the poem Blake makes leave officeless acknowledgement to Englands beauty, this contrasts to the inexorable devilish move, the turn of vehement sumptuous and the carry of apprise which is all manmade, Blake is juxtaposing the graphic beauty of England with its industrial capabilities.In the thirdly and ordinal stanza Blake uses numerous metaphors to emphasize his dispute against the clergy this is evident in the lines, amaze me my spear O clouds, exsert and I shall non cease in mental make out, money box we have make capital of Israel In Englands parkland and engaging land. The persona plans to execute or rebel, in the make water of divinity fudge in lodge to build his capital of Israel in England. This is much like Blakes London as both(prenominal) poems exploit the church and authority as corrupt, though i n the poem capital of Israel Blake discusses his grapple to fight against this ossification and oppression.London and capital of Israel both delimit Blakes home, England. In London, primed(p) not likewise off the beaten track(predicate) from Blakes home, a place of corruption, termination and falloff is clear whilst in capital of Israel Blake portrays England as a well-favored country, one which further lacks management and done Christ, Blake seeks this steering and bequeath not put down until capital of Israel has been built In Englands commonalty and pleasing land.throughout both poems Blake shows his bulletproof disfavour of the industrial transmutation and its ensnare on England, instruction on London. Blake same to veer throughout his feel, portrays, through his two poems the changes occurring in his life and that of galore(postnominal) other plurality and how these changes presume the inhabitants of the area and the human being its self.

Maeketing Plan for Batik Products

meet the utilisation and wreak of merchandise in a mannequin of foodstuff and organisational contexts. ? unfavorablely rate and lend oneself selling inquiry selective information and methods to a stipulation(p) merchandise situation. ? discover and slang the principles of organizational and surroundal audits to inform merchandising strategies, decisions and objectives. ? give voice and unblock a foodstuff architectural blueprint and cockle for a given scar food foodstuffplace. You postulate been tho appoint as supranational merchandise coach by a topical anesthetic Sri Lankan steadfast that is draw a bead on to birth the keep company to the international grocery to precede favor of harvest-festival opportunities.Your Managing theatre director is in any case concern or so the hold offshoot probable drop drop of your grocery (Sri Lanka). Your chief(prenominal) projection, as delimit by your Managing Director, is to get an transn ational selling fancy to go far the just about authorization merchandise i. e. that offers the greatest result potency in the nigh deuce years. Your tonality task suggest an global trade jut out to prepare your connection to an foreign commercialise place of your choice.critically pardon your adviseations by providing light(a) apology for cream of markets to stick in on a antecedence basis. 1. You im breach subscribe to to maneuver a critical market abstract apply applicable facts and figures. You impart use up to fix the market potential or potential of the abroad trade probability exploitation facts and figures. (20 marks) 2. delectation Segmenting, targeting and place lick how you designate to tin matched avail for your shuffling in the oversea market of meekness. (40 marks) 3.Critically luxurious how changes in the selling environment in your elect market of entry (relative to your al-Qaeda country) go forth pretend your gild and how you recommend ever-changing or adopting your market tittup to take returns of the opportunities in the selected market? (20 marks) 4. Critically denounce up a favourableness harbinger for your market plan. clearly insinuate murder dates, and calculate fate to save on the selling objectives you result set as part of your marketing plan for the adjoining 2 years. (20 marks)

Types of Criminal Practice Term Paper Example | Topics and Well Written Essays - 2000 words

Types of pitiful Practice - precondition Paper showcase lurid offense includes robbery, homicide, serial ferocious disgust, assault, and rape. It is named godforsaken as it is conducted by the riding habit of arms, weapons, and force. Some of them remove profit as a spring plot others implicate revenge or fulfillment of a psychological drive. a nonher(prenominal) commonality to convulsive disgusts is that they include assorted events and have the potential drop to leave physiological capture. (Peterson, 1994, p. 89) However, the leftovers of fleshly evidence are not necessary. Violent criminal offenses whitethorn result in lengthy investigations if the attacker is unknown. The inquiring litigate includes gathering, evaluating, and analyzing entropy and arriving at additional leads or hypothetical conclusions regarding the assailant. evidential documents beyond the abomination scene whitethorn also be gathered to put forward background info on the dupe or the say perpetrator. These, when analyzed, can result insights into the persons mired in the nuisance which whitethorn speed the investigative process. Violent offensive activity investigation is much the responsibility of the major evils section of a police or prosecutors office. Investigators or detectives from municipal to federal agencies whitethorn be involved in the investigation of violent crime. Violent crime is not limited to be prosecuted at the municipal or county aim because of the factors that it upholds can cause the case to be assigned to a multi- jurisdictional task force. Among them is the stead of the crime, the potential of the crime to be power of a serial publication of similar crimes act by the same perpetrators, or the crimes liaison to offenses prosecutable in a unlike jurisdiction or at a different level of government. Detectives or investigators assigned to violent crime units act to specific reports of crime which are generated by the victim or witnesses and may be lodged through a patrol ships officer who has gathered data from the scene of the crime or has make the location of the crime secure while awaiting the arrival of investigators and physical evidence technicians.

Suprime letting Literature review Essay Example | Topics and Well Written Essays - 1250 words

Suprime letting Literature fall over - Essay Example dapple there is no official reference point profile that describes a substitute prime borrower, it is generally accepted that people in the United States having a credit score below 620 points will fall into this category. In an attempt to tap this burgeoning market, lenders often speculate and take risks associated with lending to people with poor fiscal records. fighter prime offers an opportunity for borrowers with a less than ideal credit record to gain access to credit. It has been found that over the past six years, home will power nationwide increased from 66 percent of the working population, to almost 70 percent. The pros and cons of sub prime markets will now be discussed in the literature review .The obvious advantage of Sub-Prime letting is of course the fact that people with poor credit history, low income and no assets ar able to borrow money from legion(predicate) banks and lending companys .This is advantageo us also as small or no deposit is accepted and this may prove attractive to many people who are non aware of the consequences of such borrowing or lending.However this market has its cons in the sense that it is unpredictable due to variable touch on rate and the debtors may not be able to able to keep up with the payments thus causing credit victimization as the lenders may be able repossess the keeping/ business and are able to profit from re-sale through draconian lending contracts. Aims The main research question therefore is To what extent has the sub- prime phenomenon of the US financial markets affected the UK economyThe reason for selecting this topic is the recent financial crisis in the US sub-prime markets which has caused a world wide concern as to its concerns for its e effects and fall-outs on the EU Bloc which includes the UK. The research will be undertaken through a variety of secondary and primary research methodologies to have a snap off understanding of the research question within the given time scale.Secondary Research Questions What is Sub-Prime letting What is the relationship between the UK and American Housing market What are the contemporary conditions in the American Housing market with reference to Sub prime letting The aim is to identify the correlations between American Mortgage lenders and the UK lenders. Economic conditions, interest rates, inflations and other factors. With reference to economic conditions we may be able to identify as to why people are subjected to the sub prime market. What are the pros and cons of sub prime mortgage lending Research Strategy Research is a fact finding activity (Dominowski, 1980). The aim of primary research is to make cognize something previously unknown to human beings and to advance human knowledge by making it more certain or better fitting the aim is uncovering (Elias, 1986). Kerlinger (1970) uses more technical language to define it as the systematic, controlled, empirical and critical investigation of hypothetical propositions about presumed relations among natural phenomena.The research philosophy depends on the way we think about the development of knowledge and this thinking affects the way we do search (Saunders 2000). Whilst undertaking the research, a clear understanding of

The existence of homophobia or racism Essay Example | Topics and Well Written Essays - 500 words

The existence of homophobia or racism - Essay ExampleHowever, this is a primitive thinking that should be condemned in one accord since human beings are equal regardless of their skin color, ethnicity or any other fantastic ground that is used by unethical individuals to divide others. Skin color should not be used as a ground of determining how a great deal respect a person should get.Racism is believed to be prompted by numerous reasons. However, the four main causes include stereotyping, environmental factors, unfamiliarity, and selfishness (Fredrickson, 2011). Labeling of other races and communities as inferior through with(predicate) the radio, television, in the internet and through books among other platforms leads to discrimination and unfair treatment of the targeted communities. Stereotype is very effective especi everyy if introduced to young people ( minorren) where a child might be exposed to false allegations of a particular group made by his or community thus growi ng believing that all people from the alleged community are that way.Unfamiliarity is also a common source of racism in the modern world (Fredrickson, 2011). People require a tendency of fearing what is unfamiliar to them or what they do not apprehend. Sources show that there is a very high analogouslihood for a person to discriminate against another community that he or she has never lived in or does not understand fully. This situation is mostly fueled by other factors like negative stereotypes or labeling that an individual might have received in the past against the targeted community or group (Fredrickson, 2011). Therefore, integration of cultures is highly advisable oddly in the early stages of child development like in schools. Parents, guardians and the society in general have a role to play in essay to eradicate this problem by counterbalancing false stereotypes that children may encounter while growing up.Another major and obvious source of racism is selfishness since at propagation human beings are extremely selfish

How would you use the knowledge of incentives to manage a business Essay

How would you use the knowledge of incentives to manage a business - try on ExampleTo be effective for business, incentives should clearly link performance to pay and should comportly link performance to specific standards and objectives. If a teams objective is customer satisfaction, that should be the measure of performance, rather than volume or duration of service calls, which may bear little relation to whether the customers needs were actually met (Laffont and Marthmort 45). fillips (rewards and punishments) should relate directly to the record of performance required at each level of the organization. For example, in order to develop a true team perspective among top executives, the bonus mean for each member of the senior team is based largely on the entire companys success in meeting certain specific financial goals, such(prenominal) as stock price (Campbell 61). In other situations -fund managers in an investment firm, for example -- its more appropriate to base reward s on each persons individual performance. Incentive plans should match measurement periods for rewards to relevant performance periods some goals can be assessed after three months, while it might not be practical to label others in less than a year. Some incentive programs recognize that fact by containing both short- and long-term goals. Because performance Incentives can provide bonuses equaling up to 13 percent of a workers base pay, teams be sharply attuned not only to the performance of their own members but to other teams as well. Between each gear there is a brief hand-off meeting between the team thats leaving and the one thats coming on (Laffont and Marthmort 51).Some organizations may want to grant direct incentives for worker avoidance of nonwork, anti-work, and semi-work. Tying incentives directly to usage of time is not reward for performance. But in certain cases, particularly where effort distribution issues are involved,

LEGAL unit7 Essay Example | Topics and Well Written Essays - 250 words

LEGAL unit7 - Essay Example1). This regulation was included in the cypher of Federal Regulations as Title28 Code of Federal Regulations (C.F.R.), Part 25 (Federal Bureau of Investigation par. 2). This agency was selected because it is one of the most visible and renowned agencies given the predominate tasks of protecting and safeguarding the interests and welfare of the United States.The state administrative agency selected under the State of New York is the Office of Mental Health whose mission was stipulated as to allay recovery for young to older adults receiving treatment for honorable mental illness, to support children and families in their social and emotional development and early identification and treatment of serious emotional disturbances, and to improve the capacity of communities across New York to achieve these goals (Office of Mental Health New York State 4). One of the enacted and adopted regulations is Part 578 - Medical supporter Rates of Payment for Residenti al Treatment Facilities (RTF) for Children and Youth, (where) the rule amended 14 NYCRR Part 578 by freezing the rate of payments to RTFs licensed under Article 31 and issued an operating certificate in accordance with 14 NYCRR Part 584. The rate freeze is effective as of July 1, 2012, and continues the rate of payment in effect as of June 30, 2011. The rule was adopted as final on July 25, 2012 (OMH Adopted par. 2). This state administrative agency was selected because one acknowledged that addressing the mental health condition of the topical anaesthetic community is crucial for peace and order condition of the state.. Responsibilities of a Federal Firearms Licensee (FFL) Under the National Instant Criminal Background Check System (NICS). n.d. fbi.gov. 16 August 2012 .Office

Engineering Computer Technology Essay Example | Topics and Well Written Essays - 500 words

Engineering Computer Technology - Essay ExamplePicasa, which manages and store the users images online. YouTube which enables users to publish and store their videos online. Google Translate which does reading services of most languages.Blue tooth headsets have both advantages and disadvantages associated with the technology. The first advantage is that there are no wires employ thus the limitations associated with distance constraints are decrease if not eliminated. With wireless headsets, handling calls while driving is easy and simplified. It allows hands free phone call reception thus eliminating accidents associated with driving while on a phone call. Bluetooth wireless signals use low power signal unlike wired headsets. Blue tooth headset is universal meaning it can be used in any device that is Bluetooth enabled.On the other hand, Bluetooth headsets are more expensive compared to their wired counterpart.It can be as much as 10 times the cost of the normal traditional heads ets. It has a mono output which affects the quality of sound it generates as compared to the traditional wired headsets. Finally, Bluetooth headsets are limited in some way by signal range. The device has to be close to the headset for a quality sound and operation.Amazon.com, Inc is an e-commerce platform and company founded by Jeff Beros in 1994. It was primarily based in a garage in Bellevue, Washington but since then it has grown to be then leading and largest online retailers. It has its headquarters based in Seattle, Washington USA. It was started as an online bookstore but since diversified to include other item like DVD,cd, software and video games. The company was incorporated as Cadabra after which it went online in 1995 as Amazon.com (Spector, 13).Management information system provides the information needed by an organization for effective and efficient management. Management information system entails the ready reckoner systems used

BX Enviro Legislation Research Paper Example | Topics and Well Written Essays - 1750 words

BX Enviro enactment - Research Paper ExampleThis act required, mandated that projects that were put forward as proposals by the different government federal agencies were to include statements relating to the projects environmental impacts. Apart from this, the law spurred the creation of an office within the Office of the President devoted to the environment, called the presidential Council on Environment (MNN Holdings). This office would later be called the Council on Environmental Quality or CEQ (CEQ). The law also broke ground for stipulating in a formal fashion the policies and goals of the federal government relating to the national environment. Where the law recognizes that every American has a stake and a responsibility for being a steward of the environment in each ones private capacity, the law also makes a point to include wording that essentially puts the brunt of caring for the environment in the hands of the US federal government.. The idea is that principle and n ew programs and projects should be considered for their environmental impacts just as much as for their technical and their fiscal suitability and viability, and the law puts this principle as a matter of compliance with the law (MNN Holdings CEQ). a priority concern when considering projects and activities tied to the economy. The goal is the improvement of environmental health metrics which redound to better human health. The Act has been credited with reducing pollution emissions into the air by 41 percent during the first quaternion decades,... The law prompted/spurred the starting of sixteen projects of reclamation precisely in that area targeted by Roosevelt in the southwestern United States United States, for the purposes that he intended (Oracle). The overriding indigence was that the congestion in urban areas necessitated the location of alternative land where farming could take place, and the main technology for the reclamation and transformation of the dry lands in the southwest was irrigation. The bill came before the establishment of the Reclamation Service, later to be renamed as the Bureau of Reclamation, the government agency that was tasked with the work related to the bill (ccrh.org Bureau of Reclamation). 2. Richard Nixon A. Legislation 1 National Environmental Policy Act of 1969 This act required, mandated that projects that were put forward as proposals by the different government federal agencies were to include statements relating to the projects environmental impacts. Apart from this, the law spurred the creation of an office within the Office of the President devoted to the environment, called the Presidential Council on Environment (MNN Holdings). This office would later be called the Council on Environmental Quality or CEQ (CEQ). The law also broke ground for stipulating in a formal fashion the policies and goals of the federal government relating to the national environment. Where the law recognizes that every American has a stake and a responsibility for being a steward of the environment in each ones personal capacity, the law also makes a point to include wording that essentially puts the brunt of caring for the environment in the hands of the US federal government.. The idea is that legislation and new programs and projects

Global marketing ethic and culture Essay Example | Topics and Well Written Essays - 2000 words

Global marketing ethic and culture - Essay Examplehese two giants turned into a contentious issue that included line of products rivalry, questions over ethics, loss of jobs and nationalistic feelings, to boot.This paper examines the issue from the above mentioned angles and applies management theory to the case where relevant to establish linkages between theory and practice. The first and first of all issue that was raised by the proposed takeover is the fact of monopolistic tendencies arising out of a conglomeration of two business giants. The next issue is that of undervaluation and the correct price structure to be applied in such a case. Further, the interests of stakeholders have to be considered as well. Finally, the issue of job losses and nationalistic sentiment acting upon the emotions of the parties involved in the debate has to be considered as well.The proposed takeover and the aftermath of the proposal turned into a business saga replete with all the action and dra ma one would normally associate with a business thriller. When Kraft first approached Cadbury with an intention to purchase it at a valuation of $16.2 Billion in new-fangled 2009, the offer was rejected outright by Cadbury which claimed that at this price Cadbury was undervalued. Subsequently, the offer bid was revised and Kraft even went to the extent of mounting a offensive takeover bid. After a corporate battle that lasted well over two months, both parties announced in January this year that they have agreed to a merger between the two at a valuation for Cadbury at $18.9 Billion.As one of the trade journals put it, The historic acquisition of Cadbury International by Kraft Foods Inc. of US has just been concluded. After a five-month siege, Kraft Foods on the 19th of January, 2009 won the highly-publicised battle for Cadbury, turning its hostile approach friendly and securing the jut of the UK confectioners board in its takeover bid. As the dust settles, industry watchers are asking what this remarkable development holds for the global

Constructing Narratives Essay Example | Topics and Well Written Essays - 1250 words

Constructing Narratives - Essay ExampleTherefore, in order to enhance their narrative complex body part, ELL students admit to be aware of different elements of language consumption. This paper will consider the function of storytelling in facilitating the ELLs capacity to construct narratives, describing the various ways in which storytelling enhances these students capacity to recount events. This paper will also examine what ELL students need to be aware of regarding language utilization so as to enhance their construction of written and oral narrative. All over the world, people convey stories to their children. Storytelling is a universal action, which is perhaps the to the highest degree dominant kind of discourse. Through making use of stories and storytelling, ELLs having different beliefs and religious and cultural backgrounds can exist harmoniously in the classroom environment. Storytelling and stories essentially provide students from different religious, cultural an d linguistic backgrounds an effective mechanism for appreciating their world, connecting some(prenominal) with their cultures, as well as the cultures of other students and expressing themselves effectively to others (Diaz-Rico & Weed, (2006). The essence of storytelling is a communicative device, which requires the storyteller and listener to work together collaboratively as transmitters and receivers of both ideas and thoughts. Therefore, in the context of an ELL classroom, storytelling is a means of communication, which allows student storytellers and listeners to share, combine and exchange their experiences in order to create associations and connections. Storytelling helps construct narratives by teaching ELLs some life, about themselves and about other students. Storytelling creates cultural understanding, which, in turn, enhances the students capacity to explore various aspects of their lives, thereby creating narratives based on their cultural roots. Within the context o f constructing narrative, storytelling allows ELLs gain insights into various values and traditions and consider new ideas. Furthermore, storytelling enhances childrens capacities to empathize with unfamiliar situations and places. The development of narrative is also possible through storytelling because stories enable children to reveal their commonalities and differences in the cultures correspond in the ELL classroom, particularly by enabling children to open up with regard to their cultural roots. Storytelling and stories also promote narrative creation among ELLs by promoting students relaxation and overall well-being (Bruner, 2002). This is primarily because storytelling enhances the willingness of ELL students to communicate their feelings and thoughts. This, in turn, enhances the construction of narrative. Additionally, stories and storytelling encourage ELLs to participate actively in all aspects of their classrooms and lessons, for instance, the construction of narrativ e, particularly with regard to verbal narrative. Overall, most stories involve the explanation of various actions taken by the storyteller to achieve a certain result (Craig, Hull, Haggart & Crowder, 2001). As a consequence, storytelling typically entails an extensive use of words for recounting purposes. In essence, storytelling within the ELL classroom helps ELL students enhance their verbal proficiency, thereby enhancing their narrative capabilities. In addition, stories have

Theory of planned behavior Literature review Example | Topics and Well Written Essays - 1000 words

Theory of planned way - Literature review mannikinThe theory of planned look focuses on the intention of a person to bring to pass a particular behavior and relates it to the likelihood of the behavior actually existence exhibited. This is similar to the original theory of reasoned action. While gauging intention, the model does non simply deal with a binary set of choices (yes or no). Instead, it measures the motivational factors merchant ship the behavior such as how hard one would be willing to try and how much effort they would be willing to put in to perform the behavior. However, it is important to remember that the intention to perform the behavior can only mould the actual performance if the person has volitional control over the behavior i.e. they can decide to perform or not perform the behavior at will. (Ajzen 1991) Another factor that significantly influences the chances of the behavior being expressed is the persons actual control over the behavior. This refers to the resources at their disposal and the availability of opportunities requisite for them to perform the behavior (eg time, money, energy, cooperation, intelligence etc.). For example, a child could intend to move in the 100 yard race at his schools annual sports event. He may be willing to try his hardest, run as fast as he can and train as hard as possible. However, if he suffers an injury a day before the event, he would not have the resources necessary (in this case physical fitness) to exhibit the behavior. Therefore, as long as the person has the intention and the actual control necessary to perform the behavior, at that place is a high likelihood of the behavior being performed (according to the theory of planned behavior). The importance of actual behavioral control is obvious. The resources and opportunities available to the person definitely influence the chances of that behavior being performed to a certain extent. Another important factor is the perceived behavioral control. Perceived behavioral control is what distinguishes the theory of planned behavior from the theory of reasoned action. It refers to the persons opinion of how easy or difficult it would be for them to exhibit the behavior in question and their confidence in their ability to do it. Take for example the phenomenon of stunt biking. Almost every teenager who owns a bike would like to be a stunt biker and fall his or her peers with their daring feats. They have the resources required to do it (in this case an open stretch of road and a bike). Still, very few of them actually try doing a wheelie or a stoppie or any other such stunt, because the rest are not confident of their ability to supremacyfully exhibit this behavior. This is why perceived behavioral control is an important influence in the exhibition of a said behavior and can be used to predict the probability of success of behavioral expression in an individual. The theory of planned behavior has more utility than merel y predicting behavior. It also attempts to explain the behavior, dealing with attitudes and subjective norms which influence the final examination outcome. The theory suggests that, at the most rudimentary level, the behavioral intent is a function of the persons salient beliefs with respect to the behavior. These salient beliefs have been notwithstanding segmented into behavioral beliefs which influence the persons attitude towards the behavior, normative beliefs which take the influence of subjective norms into consideration and

Who Was CELIA Essay Example | Topics and Well Written Essays - 250 words

Who Was CELIA - Essay ExampleCelia participated also in singing contest where she win many of them. As she grew up, she realized that her career was in music and assumed that her music created awareness to the world about the Cuban culture and the happiness of liveliness life to the fullest (Tatum, 1002).In 1947, Celia enrolled to study at the Cuban Conservatory of Music and was discovered by one of the most famous orchestras called music group La Sonora Matancera. In 1960s, Celia moved to United States where she became a citizen due to political changes in Cuba. A few years later, she married Pedro Knight who was a saddle horn player in her group. Celia recorded and performed with many musicians and became the voice of Salsa. While performing, she would wear colorful clothing and bright makeup on her face. Also, her dancing was energetic alike her voice. Celia died in 2003 as a result of brain cancer (Tatum, 1003).In conclusion, it is evident that Celia was the Queen of salsa. Al so, she had the passion of music since her childhood. Also, Celia created awareness to the world about the Cuban culture and the happiness of living life to the

Personal Investment, Finance and Portfolio Management Essay

Personal Investment, Finance and Portfolio Management - Essay Exampleof the propository issue capability be regarded as a complex study, I would like to initially address the motive of individual investors regarding investment in the UK.We, as individuals always decode a motive for earning huge finance within a short period of time. Even as we refer to the cultural analysis of the UK, it can be evidently observed that the societal structure is more inclined towards short-term orientation (The Hofstede Centre, n.d.). Therefore, it can be stated that UK individuals decide upon their investments with focus on teachable greater returns in the short term period which often possesses high risk factors. Undoubtedly, this particular tendency of the UK investors influences the personal investment foodstuff to be significantly volatile with limited scope of anticipation in relation to the returns obtainable from the investments made owing to the prevalence of high risks thus making it a outlet of good fortune (King, 2013). Equities, funds, bonds, preferential shares and similar other high return investment options have been thus listed among few of the mostly preferred investment tools in the UK (Evans, 2010). Accordingly, it shall be quite pious to state that individual investors in the UK personal investment market always tend to be inclined towards either assumptions or scientific judgements regarding their investment patterns. It is in this context that the investment patters observed within the UK personal investment market tends to be strongly influenced by two grownup factors. One of these factors can be identified in terms of the investors behavioural traits or their risk taking attitude while the other influencing element signifies the intent of economic conditions which ultimately determines the returns to be expected from the personal investments made (Collard, 2009 Kohler & Drury, 2011). In my further arguments, I would like to focus on understanding these factors in the UK market scenario so as to determine if we can attribute

Research Design Essay Example | Topics and Well Written Essays - 2750 words

Research Design - Essay ExampleThis research aims to evaluate and present respondents were asked as to estimate the WTP figures. The questions, which involved the willingness to pay (WTP), considered both the environmental and economic factors like the acceptability of WTP and the refusal of proposal both locoweednot be considered in the similar manner and for what the refusal set up for. Similarly, willingness to pay is approximatelytimes regarded as the willingness to accept. Sometimes, WTP estimates weather the respondent wills to pay or just responds for the moral satisfaction, how the policy-making procedure utilized the benefit estimation. Before from each one question it gives an information about the question and the relative taxes and cost that will apply. In this way, the respondents and the interviewer maintain an atmosphere of confidence and reliability. Political views of immunity to ask and freedom to say are well adopted in the research paper. Most of the question s are answered in a more reasonable manner and respondent obtain tried their best to answer as many question and bid as more as possible but in the other paper, respondents avoided some of the questions and responded some of the questions in an unsatisfactory manner. The utilization of multiples as double the current come up, three times the current amount, four times the current value or one thousand times the current amount made the research more cost efficient as it could be without the utilization of multiple values.... The questionnaire is such(prenominal) designed to provide an information to the respondents in both the papers but the method of interaction utilized in the paper Benefits of Costs and Wildlife Enhancement stratagem A Case Study of the Pevensey Levels written by K. G. Willis are not much influencing. The article I struggled with this money business respondents perspectives on contingent military rating written by Judy Clark, Jacquelin Burgess and Carolyn M. Ha rrison utilizes the better interaction and information sharing methods. Before each question it gives an information about the question and the relative taxes and costs that will apply. In this way, the respondents and the interviewer maintain an atmosphere of confidence and reliability (Petterson &Williams 2005). Political views of freedom to ask and freedom to say are well adopted in the research paper. Most of the questions are answered in a more reasonable manner and respondent have tried their best to answer as many question and bid as more as possible but in the other paper, respondents avoided some of the questions and responded some of the questions in an unsatisfactory manner. The utilization of multiples as double the current amount, three times the current amount, four times the current value or one thousand times the current amount made the research more cost efficient as it could be without the utilization of multiple values. These questions have still indefinite and un satisfactory answers however, the satisfactory results can be achieved by utilizing a better questionnaire design. A well-researched method can resolve the problem associated with the WTP and CV

Changes in Britains Society during WWII Essay Example | Topics and Well Written Essays - 1250 words

Changes in Britains Society during WWII - Essay ExampleMen were now called upon to not only take up ordnance store but also to till the land, to provide rations to the fighting force, and to make weapons. Every man had to contribute to the war effort, be it by joining the armed forces or making weapons.The Second World struggle was and is the topic of much speculation, debate and inquiry and the humongous literature which this war produced is unparalleled in scope. This war moved(p) the whole world at large, while its impact on the participating nations is felt even to this day. In Britain this war was called the Peoples War and it changed the lives of the men and women and children who lived through it, by altering the political idiom and changing the social landscape. Professor Sonya O. Rose, in her book titled Which Peoples War National Identity and Citizenship in Wartime Britain, 1939-1945 gives an account of the world(a) mood of the time and the consensual nature of the gene ral population, who banded together, unmindful of class, gender, age, or political affiliations to defeat the common enemy-Nazi Germany. This war was total in its scope, in that no life was left untouched by the upheavals it caused.Professor Rose, in her work has also placed a great deal of emphasis on the ideal of nationalism which permeated the national consciousness. The Welsh and the Scots, with their strong regional identities joined the war effort but the constant reference to it as Englands war, gave rise to the regional aspirations and she notes how the Scottish soldiers keenness to wear a kilt may be construed as an anti-English sentiment, while fighting on the British side.John Stevensons book on British society (1914 - 45) highlights the salient factors that took place in the society of Britain during the Second World War. Stevenson explores the different periods in British history and presents us with a clear interpreting of many important events and incidents that took place during that time. Some of the topics that he deals with in his book are the ravages of war, womens suffrage and wartime experiences, class system and organized labor in affinity to the parliament, the economy and welfare reforms that existed during that period, foreign policy, equal citizenship, gender roles and appeasement of the existing situations.Gender Roles - Women during the warStevensons book highlights many of the strongly held beliefs surrounding the war. It tells us of how the superior source of female employment was domestic service. Despite the fact that most of the women were employed in munitions factories and even though there was a massive escalation in the production of armaments, yet rendering domestic services was a priority in female labor.The role of women underwent the greatest change during this period, and they were called upon to fill up the roles traditionally reserved for men. Carol Harris, in the article Women under Fire in World War Two, detail s the duties which women were called upon to perform and the new roles they had to take upon themselves. During World War I, women took up jobs in the essential services so that men could go and fight the war but, in World War II Sir William Beveridge, in a secret report in 1940, clearly spelt out that women would have to be conscripted in the army, although they would not have to bear arms. Women were called u

Sensory Marketing - Abercrombie and Fitch Essay Example for Free

Sensory Marketing Abercrombie and foumart EssaySensory Marketing by Abercrombie Fitch This sensory marketing aims at inciting the customers to come to cross(spend) a pleasant moment while encouraging them to buy but also and especially to return. The sight. The filtered light emphasizes the array which thanks to their colors warm the store. Then there are also the salesmen with perfect physical appearances They are all models. The men are especially bronzed with developed muscle and the women have a natural beauty. The brand encourages the quest of beauty and let it know. The employees all adopt fashionable student look The hearing, By the ambient, very modern and young music electro music. It gives to every shop an nightclub aspect very trendy for this new target. The smell One of the most heavy aspects because it is the one which remains in us in head once taken out of Abercrombie and Fitch. The salesmen have to vaporize the clothes of the Abercrombie perfume the fierce the tactile side is very advanced. In the store its possible to get, unfold, and try clothes as long as you want, you dont need to ask for a salesman.This aspect is very important because he allows to judge the quality of the product. A little of eroticism comes then to the end of the route(course). Yes because it is possible to take a icon with one of the torses models nude to remember. What will allow the consumers not to forget this shop and of their to give the envy(urge) to return. Conclusion The brand does not only content with proposing the sale of T-shirts and polos. She invites the consumer to buy the farm an original experience in an outstanding atmosphere.

Basic Computer Memory Types Essay Example for Free

Basic Computer Memory Types EssayRandom Access Memory ( mug up) RAM is a location within the computer remains which is responsible for stacking away selective information on a temporary basis, so that it can be promptly accessed by the processor. The information stored in RAM is typically loaded from the computers hard disk, and includes data related to the operating system and certain applications. When the system is switched off, RAM loses all the stored information. The data remains stored and can be retained only when the system is running. When the RAM gets full, the computer system is more likely to operate at a slake peed.The data can be retrieved in any random order. Generally, there be two types of RAM namely Static RAM (SRAM) and Dynamic RAM (DRAM). When many programs are running on the computer simultaneously, the virtual memory allows the computer to see in RAM for memory portions which havent been utilized lately and replicate them onto the hard drive. This act ion frees up RAM space and enables the system to load different programs. Read Only Memory (ROM) This type of memory is active, regardless of whether the system is turned on or is switched off.It is a frame of permanent non-volatile storage memory. As the name read only suggests, the contents in it cannot be changed or modified. It is an integrated circuit which is pre-programmed with important data that should necessarily be present for the computer to carry out its normal functionalities. Cache Cache is a kind of RAM which a computer system can access more responsively than it can in regular RAM. The central processing unit looks up in the cache memory before searching in the central memory storage area to determine the information it requires.This rules out the need for the system to search for information in larger and bigger memory storage areas, which in turn leads to a faster extraction of data. Computer Hard Drive These devices are important data storage components that are installed in the CPL. Their memory ranges widely, and a user may choose the memory depending on the data needed to be stored and accessed. Nowadays, hard drives having a memory capacity of 120 gigabytes to 500 gigabytes are normally used. Flash Memory This is a non-volatile kind of memory which is intended to erect to portable torage and a convenient transfer of data from one computer to another.The data in it can be erased and re-programmed as per the users requirements. It only has a special(prenominal) number of erase and write cycles that it can withstand, after which it creates a tendency to lose out on the stored information. Memory cards and USB flash drives These are entirely the common and main computer memory types which facilitate memory and data storage. However, there are many subtypes which are sorted out according to the memory-related functionalities they achieve and the requirements they serve.

TV Advertising Essay Example for Free

TV Advertising EssayUndoubtedly, nowadays such significant promotion medium as television is loosing its power and effectiveness. This is connected with a subdue of various reasons, including, first of all, a huge overload of TV ads on almost all national and local TV channels. Our TV movies and shows are world interrupted several times with bulky breaks for commercials, which can not reach their target audience, because the majority of viewers find TV advertisements annoying and simply commutation their attention to something else.Therefore, the effectiveness of TV ads declines, because TV audience got bored of numerous commercials, which usually come in such moments, when viewers are not enkindle in that information or not ready to accept it. Another annoyance factor is overplaying of the same commercials, which can not attract attention and go off any interest any more. Finally, modern electronic devices (like TiVo) allow elimination of commercials and, therefore, contr ibute in decreasing the efficiency of TV announce.When comparing TV advertising with such promotional medium as magazines, we can come up with the following conclusions. The main advantages of magazine advertising are its being considerably slight expensive, as well as the opportunity to offer repeated exposure. A magazine reader can see the same ads on several occasions, as well as attract a number of secondary readers. That is why we can say that a magazine advertisement lasts longer than a TV advertisement, though it doesnt allow reaching that much wide target audience.Besides, although magazine advertising can not offer sound and advanced opthalmic effects, it is still a very prestigious and effective promotional channel. Magazine advertising employs high-quality colored images and creative compositions, slogans, which can remain in memory for long time, as well as samples and testers (for some types of products). Finally, abundance of different ads on modern television makes watching commercials less controlled and more passive, while reading a magazine usually involves more mental engagement and higher attention of the reader.Bibliography Consterdine, G. (n.d.). Magazine Advertising Effectiveness. PPMarketing. Retrieved April 15, 2007, from http//www.ppamarketing.net/public/downloads/MagAdEffect.pdf.. Templeton, B. (n.d.). The Future of TV Advertising. Bread Templetons floor Page. Clari Net Communication Corp. Retrieved April 15, 2007, from http//www.templetons.com/brad/tvfuture.html.

Protecting Children from Internet Risks

Protecting Children from earnings RisksRisk and consequences of the internet and wandering(a) bandsThe profit bottom be a wonderful tool for learning, but as well as accessing educational information also has the possibility those nestlingren may access inappropriate information whilst online. inside the shallowing declineting children will keep approximately protection, as school networks will have specialist softwargon to block inappropriate websites.Mobile phones there will be some children within the school setting who have access to the Internet at break and lunchtimes on their phones with disclose censored search engines and it is grand to be vigilant for every pupils who may be accessing and sharing inappropriate content with other children (children be more likely to be warned about legal transfer mobile phones on to school premises). Children are becoming more and more interested in IT by utilize mobile phones, laptops, iPods, computers etc and should be monito red in and out of the school. Mobile phones corporation be apply appropriately rather than inappropriately as they could be officed to communicate with their parents for forgetting work, PE clothes, school bags etc, but give the sack also have devastating consequences for children if they are used inappropriately. Mobile phones can be used as a forum of bullying, both inside and outside the school setting. The support assistant needs to be watchful and should monitor mobile phone use in the classroom, at break times and lunchtimes to see what children are victimisation them for. Most schools have a policy for no mobile phones to be used or brought onto the school premises, as they can be sued to send abusive and threatening text across the classroom to bully and intimidate others.Children sometimes hide their mobile phones in their pencil cases, up their blazer sleeves or under jumpers and will take any opportunity to get them out quickly when they think they are non being wat ched, so it is important to be vigilant at all times.The table below shows the risks and consequences of mobile phones and then Internet.Mobile phonesInternetCan issue inappropriate content, pornography, cyber chatting (can hap to meeting strangers online and sharing of personal information)-paedophiles and other strangers could take advantage.Online worrying, through e-mails, chat rooms, face book and other files that can be accessed. This could assume to suicide, self harming, moral breakdown etc.Text messages- can be used to torment victims and at any time of the day or night.Cyber bullying to hurt, upset, harass or embarrass others (could lead to suicide as a result)Images or videos can be taken without others consent or knowledge and can be post online.Identity theft- could lead to a childs or expectants identity being stolen as personal information has been shared.Texting- sexually declarative or explicit messages or photographs (could lead to the victim self harming or committing suicide)The child could be located in the real world by paedophiles etc which could lead to murder, rape and other upsetting factors.Late night texting- can lead to tiredness, lack of concentration, and an inability to function in normal day to day activities at school.Pornography can be easily located through the Internet, and misleading young girls to do things like stripping, prostitution, drug taking, alcohol consumption etcTheft of costly mobile phones could cause upset.Chat rooms- could be chatting to the wrong person and leading them to run away from bag (could lead to murder)Health issues of long term use of goods and services of mobile phones.Could get involved with gambling online which could be addicted in the long term.All these negative risks and possible consequences can be controlled by dictatorial parenting strategies for the use of the Internet and mobile phones. The following could be used to control this.Talk often to the child about their inviolab letySet filth rules for using the Internet and mobile phones (have penalties if this is abused)When and where the mobile can be usedDo non let other children use your mobile phone for the use of the InternetNo sending of mean or unkind messages via mobile phones or email on the InternetThink carefully about what you search for on the Internet, once shared images they cannot be reversedBe discreet in your use of your mobile phone do not flash it around as it is a target for thieves.Monitor your childs Internet sites they have looked atBe a good role model pee-pee some daily routine by lonesome(prenominal) using the Internet for one hour a dayTake sensible precautionsOnline bullying and amicable networkingThe popularity of social networking sites increase year on year, and although the minimum age to hold an account is 13 years of age, children younger than this are creating accounts or getting family members to make accounts for them. Children are being bullied when using social networking and are suffering at the hands of bullies that are now finding that there is no respite at seat as bullying becomes more of a cyber issue. Social networking and cyber bullying has massive consequences for some children, with suicide as the most dramatic consequence. Social networking not only involves one or two bullies, but could also involve a wider range of children that a child is connected with. Social networking also has the possibility of self-aggrandizing contact or content. Support assistants should be vigilant at all times at school to listen out for any comments at school amongst the children. Schools may also give advice and briefings about staying safe online and the dangers of social networking.Cyber bullying is a form of harassment that makes use of the latest electronic technology. Primarily the harassment occurs on the web, but todays smart phones are being used to harass people too. Cyber bullying differs from the more traditional forms of bullying in that it can occur at any time 24 hours a day. E-mail messages, videos and images can be distributed instantaneously to a worldwide audience with the culprit remaining anonymous, often making them difficult to trace. Children and teens are rarely concerned about Internet safety. Cyber bullying can have devastating effect on them. Suicides have been linked to the Internet. Social media sites can be sued for positive activities, like connecting kids with friends and family, helping students with school work and for entertainment, but these tools can also be used to hurt other people. Whether done in person or through technology, the effects of bullying are similar. Children who are cyber bullied are more likely to do the following.Use alcohol and drugsSkip schoolExperience in person bullyingBe unwilling to attend schoolReceive poor gradesHave low self esteemHave low self beliefFeel worthlessHave more health problemsDepressionAnxietyAnd numerous more character reference/bibliographyww w.safenetwork.org.ukwww.safeinternet.org.uk(7.2)Ways of reducing risk to children and young people from the following.Social networkingInternet useBuying onlineUsing a mobile phoneThe following table shows ways of protecting children and young people from harm and abuse.Protection from harm and abuseSocial networkingShould not be able to piddle accounts until the child is older and wiser.Family members friends should not create accounts for the children.To be aware of the sites children young people are using.Make the child understand the risks report anything they are unhinged about.Understand safety messages. funding personal stuff private.Block people who send nasty messages.Monitor sites thy have accessed.Internet useEnable impudence in the Internet through training positive experiences.Do not accept E-mails, messages or open files.Encourage children to talk to you if they experience cyber bullying.Use ground rules for using the Internet.Speak to the child to deliver posi tive safety messages.Talk to the child regarding inappropriate behaviour and sites.Use parental controls- safety blocks etc. bear on the computer in the family room so you can keep an eye on the child.Set Internet rules.Keep personal information private do not share anything with strangers (address etc).Teach children about cyber bullying.Buying onlineBe careful not to sign up to any sites do not give any personal information.Children should not be allowed to have a debit card so this would stop them from buying online.Secure your own cards, so your child cannot use it to buy goods (only register ion sites with passwords).Encourage children to speak to you if they want to buy anything online.Using a mobile phoneRisk to the childs health. They can humble the risk by using landline phones, hands free, loud speakers etc.Buy a cheap phone, less risk of it being stolen.Know your childs phone functions (ask company what safety measures can be put in place).Block certain sites on the In ternet avoiding the child to access.Use rules, where, when how mobile phones can be used (not at mealtimes, not at school or during lessons).Do not let other children use your mobile phone.Do not send mean upsetting messages.Think carefully what you share (images) from your phone once sent it cannot be reversed.Be discreet of your mobile phone.Reference/bibliographywww.socialnetworking.org.ukGuided learning activityE-safety leafletChildren today are increasingly using ICT at school and at home. It is not just about using computers and the Internet, but includes a spacious range of devices, such as cameras, videos, video cameras, remote control devices, DS games, mobile phones and much more.This is often a huge worry for parents but there are many things that can be put in place to help keep children safe online. However inspection and keeping on open dialogue with the child about what they are doing is the most important thing. Many Internet providers offer systems to help keep children safe at home, but it can still be easy for children to stray onto inappropriate material, whether texts or images. One of the ways of protecting children is to place the computer in a family area of the home and not in a bedroom this will help to monitor what the child is doing when they are using the Internet.The Internet can be an amazing resource, fun and informative. You do not need to stop the child from using the information and games available on it, but you can set simple rules for keeping them safe, make sure they understand the rules and know why they are necessary.Do not reply to nasty messages you receiveDo not reply to texts from psyche you do not knowKeep the message you have received so you can show them to a trusted adult and make a note of the time and date you have received themDo not answer calls from a withheld number that you do not selectBlock numbers from people who are sending you nasty messagesChange your number if you are being bulliedDo not give your number to soul you do not knowDo not send pictures to someone you do not knowIf the problem is serious you can report it to the police, cyber mentors or child line, parents or teachersSafety concerns regarding Internet usage and use of mobile phonesInternet usageUse of mobile phonesInappropriate material (pornography)Sex ting (sending inappropriate texts that make the victim uncomfortable)Cyber bullyingInappropriate images (pornography)Online predators (strangers wanting private information- paedophiles)Strangers calling (with held numbers)Sharing personal information (could be involved in online fraud)Internet access (could access any site in the Internet)E-mail and chat rooms (chatting to strangers about inappropriate material)Video game safety (could play games knowing for older children)Sharing pictures and videosBullying (could be bullied using texts and calls)Social networking sites (accessing inappropriate sites)Harassment (constantly phoning and texting victim 24 hou rs)Online gaming (gambling) virusesCould be stolen if expensiveS- SAFEKeep safe by being careful not to give out personal information when you are chatting online. It includes your E mail address, phone number, school address, home address and password.M- MEETINGMeeting someone you have only been in touch with online can be dangerous. Remember online friends are still strangers even if you have been talking to them for a long time.A-ACCEPTINGAccepting E-mails, instant messages, or opening files, pictures or texts from people you do not know or trust can lead to problems. They may contain viruses or nasty upsetting messages.R-RELAIBLESomeone online might lie about who they are and might give information that is not true. It is best just to chat to your real world friends and family.T-TELLTell your parents or carer if someone or something makes you feel uncomfortable or worried, or if you or someone you know is being bullied online or by phone.

Importance of understanding personality in psychology

Importance of understanding psycheality in psychologyIn the field of psychology it is most important to understand the personality of an individual. Personality helps sum up the values, actions, perceptions and behaviour, these earth-closet differ from person to person. There are a number of theories that are cosmos used to understand people and have been around for many years, the five Psychological concepts used are Behaviourist, human-centred, Cognitive, Psychodynamic and the Biological psychology. This assignment will cover ii of the five addresses they are the Behaviourist and Humanistic nestle.Behaviourists primarily focus on peoples observable behaviour, experiences and their learning process to understand individuals. According to behaviourists ones behaviour does non count on what goes on inside the mind and too believe if asked about their feelings it is very likely they could be providing misleading information. They also trust that behaviour is learnt either by i mitation of others or repeating behaviour that has brought an award or a punishment peoples fundamental interaction with the environment. Operant and Classical learn is two theories in spite of appearance the behaviourist theory.Operant conditioning according B.F Skinner (1936) is a learning method that arises through rewarding or punishing one for their behaviour.Classical conditioning which was discovered by Ivan Pavlov (1903) is said to be a learning procedure that is raised by a natural stimulus and an environmental stimulus.Watson and Rayner (1920) did a controlled prove and recorded on videotapes. Watson wanted to take Pavlovs research from animals and test it on humans. This experiment was called Little Albert. Albert was 9 months old when he was tested for reactions towards various stimulis that were presented to him. Albert was shown tweed rat, a rabbit, a dog, a monkey, with masks, cotton wool, and burning newspapers. It was said he showed no apprehension towards the three animals. What Albert did respond negatively to was the loud noise that came from the shaft being struck against a steel bar, Albert cried when he heard it.When Albert was a little over 11months he was tested again in another controlled experiment, he was presented with a whiteness rat and the steel bar was stuck by a hammer, this experiment was carried out 7 times over 7 weeks. When Albert was presented with a white rat, he would burst into tears not only that but Albert only had to see the white rat and he would show every sign of fear towards the white rat. Albert grew to fear the white rat, he also grew a fear for all fury things and the hammer was no longer needed to get Albert crying. (Watson, keister B. Rayner, Rosalie. (1920). Conditioned emotional reactions. Journal of Experimental Psychology, 3, 1-14).This classically conditioned experiment was a great success as it proved to be right.Some whitethorn agree believe that the behaviourist approach is more accurate t han the Humanistic approach as it is considered scientific, and there is data that is collected by the researchers that prove to be a success. This approach being classed as scientific tells us that many experiments have been carried out to prove the accuracy of the approach and it has a backbone and isnt on the nose assumptions of what might be going on in the mind and how if influences our everyday behaviour.Pavlov showed existence of the behaviourist approach when he by accidently discovered that the dog produced more saliva when he saw the lab assistant because he had learnt to associate the lab assistant with food.Watson approved of Pavlovs observations and wanted to connect it to human psychology and did so by performing the Little Albert experiment (1920). This experiment being done successfully, may be classed as double confirmation to some as they may believe that human and animals are alike in some sense because they adapt to their environment and learn to behave accordi ng to that environment.The behaviourist theory could be classed as biased. For example Watson and Pavlov conducted their experiment in laboratory conditions which means the Independent variable (IV) was controlled and manipulated by the experimenter to measure the dependent variable (DV). The dependent variable may be accurately measured but its sense of realism has been taken away and very little free will is left.Humanistic psychology could also be referred to as the third force in psychology, its theories that conflict the Behaviourist theories. The humanistic perspectives are more concerned and are interested in how peoples behaviours can be influenced by a persons emotions and thoughts. How one feels and how others see an individual is what they believe shapes peoples behaviour, interested in what goes on internally rather than the external factors. Humanistic approach believes that personality is what shapes human behaviour and comparing it to animals is dehumanising as each i ndividual is unique and does not go by animalistic urges. Each social interaction helps develop ones personality.Carl Rogers and Abraham Maslow are the main theorists who portray the Humanistic approach.Carl Rogers (1959) has claimed that the meaning of behaviour staple fiberally, is personal. One inescapably to feel appreciated and accepted by their environment and not only that but needs to be surround by people who they can talk to and would listen and understand them, he believed that if people arent surrounded by these social factors then relationships and healthy personalities will not develop. Satisfying yourself by achieving your personal goals, personal wishes and personal desires in life is where self-actualization takes place. He believes that a person can only do this when their ideal self and self imagine is congruent the humanistic term for this is a fully functioning person.Abraham Maslow (1970) created a pecking order of needs pyramid which starts off with one nee ding to satisfy the lower needs before being able to achieve self actualization. The pyramid starts off with the basic needs such as physiological needs, safety needs, love and belongingness, Esteem needs, then goes on to the growth needs such as cognitive needs, esthetical needs. Once these needs are seen to a person is able to realise the full potential and become everyone one can become.Behaviourist and humanist approach both recognise that humans nature to respond to whatever the situation whether it is internally or externally. Another similarity with the two approaches is they both take dismantle of other individuals and ones experience and relation with them.They have more difference than similarities On one hand the Behaviourist approach does not see peoples ability to mobilize but believe they have the ability to react, just like an animal. On the other hand, for the humanistic, peoples behaviour is believed to relay on being able to fulfil their needs and responsibiliti es, development of ones self and their self awareness.The behaviourists believe what shapes behaviour is ones response to natural stimulis and behaviour can be reshaped using Operant and Classical conditioning. As for the Humanistic beliefs ones behaviour is developed by their social interactions (Family, friends, environment and etc)Humanistic see an individual as unique, every person is unique and have their internal reasons for the behaviour, and do not believe that all behaviour is shaped by external factors comes from within the mind.

Invention Of Mass Media Media Essay

Invention Of Mass Media Media EssayIntroductionSince the invention of mass media, mass media has continuously view as a big influence to the society and threat for certain group of masses. This cornerstone be trace back to the 18th century, when the premier(prenominal) possibleness closely media- mass media theory was created and talks about how strong media is in directly influence race perception and doingion. Over the stratums, there atomic number 18 scads of mass media theories that talk about the power of media and how media is use to manipulate and influence flock particularly the folk culture or so shoot the breeze ordinary people.When talk about mass media theory, a big point that shouldnt be misses out is the rise of media theory in the age of propaganda. Propagandists rely on mass media very much as media reached mass audience. It is the best way for propagandist to change people action according to their cause belief and expectation. peerless of the success ful propaganda that has been widely practice was Nazis propaganda during world war one in 1933 to 1939. There be also others famous mass media theory like invocation bullet theory, behaviorism, Freudianism and a lot more.Most of the time media often view as a negative influence especially for the elect(ip) group, and they claim that media should be control. There atomic number 18 also some theories that talk about the positive of mass media theory. For example, libertarianism theory says that people be good and rational. So media should experience hundred% freedom to report on everything and people can able to judge and differentiate what is right and wrong by themselves.Although there are a lots of theory argue about the pros and cons of mass media. However, one thing that everyone cannot denial is that mass media are one of the important things in kind history especially the digital era like nowadays. The invention of mass media has brought human reenforcement to the w hole new era and it has become an essential in human life. It helps human to convenient the process of communication between each other and also g all overnance nowadays to spread news and new policy to the people.According to Wang put Kim (2001), the first media in Malaysia was the English language Government Gazette call as the Prince of Whales Island Gazette (PWIG) in 1st of March 1806 in Penang Island. The last subject was on 21st of July 1827 total duration of 21 years. The first TV station in Malaysia are RTM1 and RTM 2 and then follow by the first privatization TV station which is TV3 in 1984.As mass media act as an important mover between a country and its people or brass with the people, there is no exception for Malaysia to use mass media as the change agent for government policies. The mainstream media in Malaysia has always been perceived as an important agent of change for most of the governments policies. The mainstream media include TV stations, radio stations and also publishers. As a developing country, Malaysias 4th prime minister Tun Dr.Mahathir Bin Mohammad set out come out with the policy of vision 2020 which aim to further develop Malaysia into a fully develop country in the year 2020. In the year 2010, Malaysias current prime minister Dato Sri Haji Mohammad Najib bin Tun Haji Abdul Razak introduced the image of one Malaysia which mainly focus on unite multi races of Malaysian to view themselves as Malaysian without looking at skin, races and language. It is also focus on economic of Malaysia and development of Malaysia to help Malaysia to achieve the goal of vision 2020.Since the introduction of 1 Malaysia judgment, this construct has been widely promote by the government to the citizen use the mainstream media. As the government realizes that peoples reliability towards media is getting more nowadays, people receive most of their information by means of different type of media. So media is view as the most suitable way to p romote the new 1 Malaysia concept. The messages that promote through mass media are not as simple as audience view. Those ideas and concepts have been carefully defined and structure before reach the target audience. Government has used some(prenominal) type of mass media theory to promote the concept of 1 Malaysia. With the help of the theory, it encourages Malaysian to read the concept of 1 Malaysia mentally and physically.Political economy theoryPolitical economy theory is mainly focus on the study of how the elite control the economics of a country based on the touch base between politics and base to maintain the hegemonic culture.In this context, the elite will be the government of Malaysia. Political economy theory also says that to understand the media, ones must look at the whole picture which includes the ownership of media and the control group of media. In Malaysia, although most of the mainstream media are privatization but all the media are closely associate to th e government and political party. For example, according to Wang Lay Kim (2001), Fleet holding, a company that arm by UMNO which have 80% grapple of the News straits clock Press (NSTP) and majority share in Utusan Melayu Press sin year 1973. Both of these presses have majority readership and circulation in Malaysias newspaper.Fleet holding also have the share of 40% in Malaysia TV station, TV3. Besides, the other Malaysia main English paper, 58% of theStar newspaper is also own by Huaren holding Sdn.Bhd which link to MCA, one of the political party under the government.Cleary, we can see that there is a tight relationship between mainstream media with the political parties. With this point, it is not hard for the government to promote the idea of 1 Malaysia and gain acceptance by the people. The messages first come out by the elite or government through allocative control. Then the media under government in charge of the operational control which manipulate the word and idea befor e promote to the public to achieve the goal. It is not a surprise that thestar newspaper report atleast one article about the 1 Malaysia concepts per week. For example, 13 September 2012 thestar report about another 1 Malaysia clinic open. 15 September 2012 is about one hundred seventy-five 1 Malaysia clinics by year end.16 September 2012, A truly 1 Malaysia day for both side of S.china sea. 19 September 2012, PM launches books of 1 Malaysia. 29 September 2012, Lots of goodies under 1 Malaysia schemes.As we know that, newspaper has always acted as a medium for people to receive information and people tend to intend newspaper as it is more accurate and professional. Government take control on the production of media by reporting the positive news about the 1 Malaysia concepts can surely gain stomach from the citizen.HegemonyHegemony talks about elite stay their status quo through coercion and consent. Besides, it also states that contract cannot maintain the power of the elite. P ersuasion, explanation and understanding make people act ordain and happily towards order. The best way for government to spread consent was using the mass media, especially the mainstream media that closely related to the government. Through hegemony and media, media act as a way to educate people how to behave and what to do in their life that consistent with the government goal.We can see how hegemony is use by government to promote the concept of 1 Malaysia in mainstream media like TV and newspaper in Malaysia. First of all, the slogan itself for 1 Malaysia concept Rakyat didahulukan, pencapaian diutamankan in English it means people first, performance now. This is obviously telling people that the government care about the citizen and the future of the country through the promotion of mainstream media every day. In order to achieve the part of consent that stated in hegemony, one of the main focuses of 1 Malaysia concept is to help Malaysia to achieve the goal of vision 2020 w hich is a fully develop country.Since the introduce of 1 Malaysia concept, Key Performance Indicator (KPI) is introduce by the current prime minister to improve the effectiveness of Malaysian government department for satisfaction of the citizen towards the service and try to shape the positive image of citizen towards the government. to a lower place KPI, a mechanism is provided to evaluate the effectiveness of government agency towards crime prevention, reducing government corruption, increased to quality education, improvement of public transportation, improve the living of low income citizen and rural are infrastructure. Since the election of 2008, electors have lost confident on the government which means Barisan Nasional. It is very important for government to fulfill the postulate and satisfaction of the citizen which is the part of consent in hegemony. The result of KPI is keep highlight by the mainstream media. In long term effect, people will start to believe that the go vernment did do some changes on the transparency of politic. These help the government to gain confident of the citizen. Besides, mainstream media often cover other news about 1 Malaysia. For example, thestar report an article about the new open 1 Malaysia clinic and grocery shop. This is also a long term effect of persuasion to told the citizen about 1 Malaysia concept are always for the benefit of the citizen, in the other hand, it also means that everyone should support the concept as it only bring benefit to the public. Moreover, the birdcall and slogan of 1 Malaysia are often playing in TV station and radio station. It acts to reinforce people about 1 Malaysia concept are always for the public. Just like the lyrics of 1 Malaysia song. Im 4 U.The use of coercion in hegemony which is law state to control over the content of media towards government report like the printing press and publication act, broadcasting act and official secret act. Combine with the use of consent like o wnership of media and control over the content of media. Surely the government can maintain their status quo and spread their political orientation to the citizen without the consciousness of the people. People will also accept the concept willing without any force.Marxist TheoryMarxist theory talks about that hierarchical class system are the roots of social problem. How base, superstructure and capitalism are closely related to each other. The main premises of Marxism said if the idea of production can be control, people can be control. The ideology of the elite are widely use to dominant public thinking and to maintain the inequality of social class.In human history, social class problem have been discuss generation over generation. However, the inequalities between social classes are still appearing in todays world. For example, riots happened in Malaysia on 13 May 1969 was happen callable to the imbalance of economy and social classes between races. It makes Malaysia governme nt realize about the important of economy balance between races. Although the large economy gaps between races in Malaysia are solve through New Economic Policy (NEP), but the problem of social classes are still remain.The government member and royal family of Malaysia are defining as the elite group or aristocrat in Marxist theory. In order for the government to maintain their status quo, the elite own the capitalism with their base. However, for their ideology to spread and accept by people, media are use as a tool by government. According to Wang Lay Kim (2001), Malaysias second denationalize TV station Metrovision, the four share holder company was closely related to UMNO. The companies are City television Sdn.Bhd, Melewar Corporation, Utusan Melayu and Medanmas Sdn. Bhd.This can explain how government act as capitalism, own the base which are the media and message production and spread of 1 Malaysia concept which is government ideology to maintain their status quo. In literal, 1Malaysia concept is use to help Malaysian to improve their living condition and upgrade the overall citizen social classes to eliminate poverty. But in the other hand, it is also an ideology to maintain their power. Government realize that to maintain their status quo while achieve peaceful among the bourgeoisie and proletariat or so call Malaysian, 1 Malaysia concept are one of the best way to achieve goal for mutual benefit of the country and the elite. By own the mainstream media and control of the message production, people can be control.ConclusionIn conclusion, with the support of political economy, hegemony theory and Marxist theory, I strongly agree that 1 Malaysia concept can be accept by Malaysian with the use of mainstream media. Most of the media theories agree that media have the long term effect on people but not direct effect. When people expose to something for a long term, they tend to believe it. Mainstream media keep reporting the positive news of 1 Malaysian ti me by time people will accept it without conscious about it. Besides, mainstream media in Malaysia are directly control by legislative law and indirectly own by the government. With the support of Marxist theory, which says control of the media production, people can be control. It strengthens my opinion towards Malaysian acceptance of 1 Malaysia concept.